“Life-fulfilling work is never about the money — when you feel true passion for something, you instinctively find ways to nurture it.” – Eileen Fisher, Fashion Designer
Climbing all the way to the high rises of Noida, perched right on the nineteenth floor, The Planet Social met this gorgeous Nazia Erum at her home. She calls herself as a ‘Doer’, she is the Founder of a beautiful brand called The Luxury Label. With rich expertise as a Communication consultant with the UN, this lady is a fireball of inspiration, confidence and magnetic energy as we loved chatting with her about her journey as a Woman Entrepreneur. She is our chosen Power Woman this week. Read on to get her insights on how you should treat your work wear!
There are plenty of fashion stores online but Nazia chose her niche around apparels focusing on’work-wear’. The reason being – she saw women around her who fit in various levels from junior to mid to senior level management whom sometimes she was in awe of, sometimes she used to envy and sometime was in fear of. All these women had their uniqueness in place but seldom matched up their identity with apparels they wore. Some tried hard to look powerful in ill-fit masculine pant suit. Some found comfort in being feminine by draping in sarees, others were finding solace in a skirt. How far did they try to fit in to the options that are available at their favourite work wear outlet? So combining the synergies of your inner and outer self and wearing the “brand you” is what Nazia wanted to bring out through her label.
As she confidently says – ” a person who looks at you in the first 5 secs makes an impression about who you are but it takes 20 meetings for that perception to change… Your work dress speaks for you.”
A doting mother and an inspiration to many, Nazia Erum faced a multitude of challenges that an online clothing brand comes across, but she braved them all by her dedication and her belief in her dreams and passion. She has an interesting way to showcase her collection as she designs her lines of apparels based on a story of Powerful Women who are icons in their fields and work the entire collection around that personality. You will read about her collection in our Fashion story in the forthcoming week. Stay tuned to The Planet Social Fashion Wednesdays.