In a crowded market place where you will find thousands of brands trying to create something new to market and sell their products, The Planet Social came across this fantabulous  brand called Toch that has created a revolution in fashion. You will forget your regular  ‘regular’ shopping websites and instantly connect with  this app based shopping site – Toch as they bring to you a new way of shopping- Video Shopping. Now all you have to do is watch your favourite video and whatever catches your fancy in it- just touch it and it’s yours! Whether it’s an outfit, the location, or an accessory- they’re all waiting to be owned in a touch.

We found this mannequin video is killing the internet. So we dug deep into it and found out that Touch has taken shopping into a different level with the country’s most premier designer Masaba. So you can own her collection, with just a touch. Watch her latest collection from the runway and shop, exclusively on Toch. And because the collection is worn by real people and moving in the video, what better way to envision how it really looks?

Strong, artistic imagery is the lifeblood of online retailing, but making images ‘shoppable’ without impacting on their aesthetic value has often proved a challenge. This online retailer that has come up with creative ways of monetising product images without detracting from their artistry – using clever tagging and pop-ups. So say you want to get Alia’s look in Dear Zindagi, all you have to do is touch the apparel or accessory and you will get to to see and shop the products. Marvelous isn’t it? – Do the Touch.

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